About 50connect

We are the largest independent and longest established website in the mature market, attracting a sophisticated, affluent audience. Statistics show that 80% of the nation’s wealth is held by people 50 and over. By 2020, half of the population will be over 50.

Statistics show that 80% of the nation’s wealth is held by people 50 and over.

50connect’s editorial-led site attracts 1 million visits each month and provides features and insight that is relevant to readers’ lives. 

Trusted online destination

50connect attracts top-level advertisers that have an affinity with its users. 50connect counts Jaguar, British Airways, Sky, Norwich Union, BUPA and Alliance & Leicester among its stable of advertising clients.


We cover topics from finding a home abroad, avoiding inheritance tax and grandparenting skills to putting the spark back into a relationship, creating a blog and divvying up assets after divorce. Popular channels include Finance, Health, Home & Lifestyle and Travel.

If you are interested in writing for 50connect, please email editor@50connect.co.uk.

Online Community & Free Membership

Our community forums are friendly and easy to use and will enable like-minded people to connect and share information and advice.

50connect is a Olderiswiser Media Limited property and shares a suite of social tools with Olderiswiser.com. Once registered members have access to both sites and can blog, create their own groups, send private messages and upload their own photographs. 50connect and Olderiswiser aim to make using the internet a more engaging, fun and rewarding thing to do.  

About our Market

Meet the Team

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*Demographic information sourced from Millennium Direct



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