About Us
To bring the over 50s the best on the web - inspiring and informative editorial coupled with an interactive platform that enables our users to share information and connect with each other.
About Us
Fifty Connect is the largest independent and most established web site in the mature market, attracting a sophisticated, affluent audience. Statistics show that 80% of the nation's wealth is held by people 50 and over. By 2020, half of the population will be over 50.
Fifty Connect's editorial-led site attracts 2.5 million visits each month and provides features and insight that is relevant to readers' lives.
An eSuperbrand
Fifty Connect was awarded eSuperbrand status in 2006, which recognises it as one of the leading online brands in the country alongside the BBC, Lastminute and eBay. The site attracts top-level advertisers that have an affinity with its users.
Fifty Connect counts Jaguar, British Airways, Sky, Norwich Union, BUPA and Alliance & Leicester among its stable of advertising partners.
Content
Fifty Connect cover topics from finding a home abroad, avoiding inheritance tax and grandparenting to putting the spark back into a relationship, creating a blog and divvying up assets after divorce. Popular channels include Finance, Health, Entertainment and Travel.
Online Community & Free Membership
Fifty Connect's chatrooms and community forums enable members to connect with like-minded people and share opinion, information and advice.
Visitors to 50connect.co.uk can register to enjoy complimentary membership, which includes access to the forums and chatrooms, bespoke offers and access to our fabulous competitions.
* Demographic information sourced from Millennium Direct
