About Us

We are the largest independent and most established web site in the mature market, attracting a sophisticated, affluent audience.  Statistics show that 80% of the nation’s wealth is held by people 50 and over. By 2020, half of the population will be over 50.

Statistics show that 80% of the nation’s wealth is held by people 50 and over.

50connect’s editorial-led site attracts 2.5 million visits each month and provides features and insight that is relevant to readers’ lives. 

An eSuperbrand

50connect was awarded eSuperbrand status in 2006, which recognises it as one of the leading online brands in the country alongside the BBC, Lastminute and eBay.

The site attracts top-level advertisers that have an affinity with its users. 50connect counts Jaguar, British Airways, Sky, Norwich Union, BUPA and Alliance & Leicester among its stable of advertising partners.

Editorial

We cover topics from finding a home abroad, avoiding inheritance tax and grandparenting skills to putting the spark back into a relationship, creating a blog and divvying up assets after divorce. Popular channels include Work, Money & Retirement; Health & Wellbeing; and Travel.

Editor Rachael Hannan has worked with 50connect since its inception in 2000, and recently oversaw the launch of the new-look site in December 2007.

Seasoned journalist Michael Wale, who currently writes for The Small Holder and Time Out magazine as well as presenting a weekly slot called What The Papers Say on LBC Radio, is 50connect’s environment correspondent.

Author and relationship expert Andrea Kon is the site’s resident agony aunt, and throughout her forty year career she has written has written for The Telegraph Magazine, The Daily Mail, Best, Woman's Weekly, TVTimes and the London Evening Standard.  She currently writes in Yours magazine.

Online Community & Free Membership

Our new chat rooms and community forums are coming soon and will enable like-minded people to connect and share information and advice.

Visitors to 50connect.co.uk can sign up to enjoy complimentary membership, where they enjoy benefits including access to exclusive content, prestigious advertiser offers and regular email newsletters.

*Demographic information sourced from Millenium Direct