Our Market

General

• By 2020 over half of the UK population will be over 50
  Millennium Direct [2006]
• The number of pregnancies in women over 45 more than doubled between 1995 and 2005
  Office of National Statistics [2006]
• Women over 45 make up 21.2% of the UK’s population, increasing to 24% by 2021
  Mindbranch [2006]
• 86% of over 50s feel that most advertising is irrelevant to them
  Millennium Direct [2006]

Travel

• 45-54 year olds spend on average 57% more than 16-24 year olds on annual holidays
  Shearings Holidays [2007]
• Buying a holiday home or moving abroad is a serious thought for 49% of 45-54 year olds
  Fair Investment Company [2007]
• 42% of Brits who already own a home abroad are aged 45-64
  GfK financial for Bank of Scotland [2007]
• 10% of 45-55 year olds take more than four annual breaks
  Shearings Holidays [2007]

Lifestyle

• More than half of single over 50s hope to find a partner online; 43% use dating sites
  PARSHIP.co.uk [2007]
• Sex on a first date is twice as likely for singles over 50 than for their under-40 counterparts!
  PARSHIP.co.uk [2007]

Online habits

• 1/3 of over 50s are online
  Millennium Direct [2006]
• 95% of internet users over 50 have been online for at least two years
  Millennium Direct [2006]
• 60% of over 50s shop online
  Millennium Direct [2006]
• 25% of the UK’s web users are over 50
  Millennium Direct [2006]

Finance & Banking

• 80% of the UK’s wealth is held by the over 50s
  Millennium Direct [2006]
• Over 50s account for 40% of consumer spending
  Millennium Direct [2006]
• 50-64 year olds’ weekly income is 15% more than that of the average UK household’s
  Ipsos MORI [1999]
• 50-64 year olds’ weekly food and drink expenditure is 15% more than the average UK household’s
  Ipsos MORI [1999]
• 50-64 year olds spend 28% more on motoring, leisure goods and services per week than the average UK household
  Ipsos MORI [1999]
• 60% of over 45s use internet banking
  Uswitch [2007]
• 38% of over 45s say online banking has greatly improved their money management
  Uswitch [2007]