Advertise with us

50connect is owned by Olderiswiser Media Limited the UK's leading premium content publisher to the mature market space. We connect brands to Britain's active, time-rich and cash-rich over 50s consumers through bespoke content matching their key interests: money and pensions, health, travel, food, fashion & beauty and family & relationships.

Our creative commercial content solutions drive brand awareness and consumer engagement across a variety of digital touch points and we have a proven record of delivering compelling integrated solutions to support the campaign aims of charities such as Marie Curie, Cancer Research UK and Macmillan.

We pride ourselves on our bespoke branded storytelling and have worked closely with major brands and government organisations such as Department for Work & Pensions, M&S, John Lewis Insurance, BUPA, Travelsphere, IKEA, RBS and GSK Direct to deliver superior engagement and post-campaign awareness levels.

We can offer high-impact, rich media and standard ad units within a trusted environment to deliver campaign results that consistently exceed expectation.

Please feel free to get in touch with advertising and editorial queries.


Advertising enquiries

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Campaign manager

Mike Hawes
Tel: 020 7034 1904


Project manager

George Kosa
Tel: 020 7034 1909



  Content enquiries

Director of content

Gareth Hargreaves
Tel: 020 7034 1906

Content producer

Eloise Craven Todd
Tel: 020 7034 1905

Lead developer

Agatha Cheng
Tel: 020 7034 1907


Competitions and offers

Richard Lam
Tel: 020 7034 1900



  Office address

Olderiswiser Media Limited
16 Leigham Court Road
London SW16 2PJ

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