Chic autumn cuts from per una

Posted on: 11 October 2012 by Gareth Hargreaves

Spruce up your wardrobe this autumn as the new per una collection hits M&S stores

Per Una at M&SM&S has unveiled Amber Valletta as the new model for the per una Autumn 2012 campaign. Amber’s extensive career in both fashion and film and her admiration for the British sense of style makes her the perfect ambassador to launch the new season collection for the brand.

The campaign, shot by influential Swedish photographer Andreas Sjodin whose work can regularly be seen in Vogue, W, Elle and NewYork Magazine, features in print as well as in stores and online at marksandspencer.com.

Amber models a number of looks for the new season including the must-have Black Lace Blazer which channels the key gothic trend of the season. Amber says, “I really like this jacket, I’m kind of a jacket girl. I feel like if you have a great pair of jeans or a great pair of trousers and a cool jacket you can wear anything underneath - it’s timeless.”

Amber also showcases the popular military trend with the Canto Coat which features modern military styling in a timeless camel tone. The perfect update for a classic coat and a piece that will transcend seasons to come.

Also included in the campaign is the Wool Funnel Neck Coat. The charcoal grey hue, sharp cut and minimal styling all perfectly encompass the key Autumn masculine tailoring trend.

Camel Canto Coat   Wool Funnel Neck Coat
     
per una
Camel Canto Coat £89.00
  per una
Wool Funnel Neck Coat £89.00

 

In contrast, the Geometric Print Wrap Style Dress, the Digital Floral Print Dress and the Paisley Print Dress all nod to a more feminine and ladylike look.

Amber also models the ever popular per una Speziale brand which offers a premium selection of pieces in luxurious fabrics with extra special detailing which are sure to make a truly exquisite addition to your Winter wardrobe.

Geometric wrap dress   Gothic Paisley Dress   Cranberry Collarless Coat
         
per una
Geometric Wrap Dress £39.50
  per una
Gothic Paisley Dress £39.50
  per una
Speziale Cranberry Collarless Coat
£149.00

per una not only has all the key trends covered but also features a number of chic and flattering staples which mix and match to build the perfect wardrobe to see you through the new season in style.

Steve Sharp, Executive Director for Marketing at M&S says, “Amber embodies the classic femininity the per una brand has become renowned and loved for whilst also being the perfect ambassador to introduce the sleek and sophisticated fresh direction for per una this season.”

Amber says, “It’s a real honour to work with such an iconic British brand like M&S. I’ve loved modelling the per una collection, it’s great to see the quality and attention to detail that has gone into each piece, yet it’s still so reasonable. The idea of affordable luxury is something that’s unique to the British High Street and something that M&S does very well.”

The collection is available to buy in store and online at marksandspencer.com from today.

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