Flattering designs for the 50 and Fabulous!

Posted on: 09 May 2012 by Gareth Hargreaves

Daisy Darche is the perfect label for the mature fashionista

Daisy Darche Opera ShawlWith necklines plunging and hemlines rising, it can be hard to find something age appropriate to wear. Wanting to feel comfortable in an outfit, without constantly worrying about the looks  a too-revealing dress could be attracting, should not mean having to compromise on style.

The Daisy Darche SS12 collection features designs to compliment every body shape and size, and can be worn to look and feel younger in a positive way.

The collection offers a beautiful range of bold print dresses, scarves and jackets, all made of 100% silk and tailored to hide those ‘little problem areas’. 

Focusing on beautiful vivid prints on silk georgette, crepe de chine and jersey, the label ensures that  everything from the design to the production of the garments is all 'Made in England' and is 100% silk. These unique pieces will surely become collectables of the future.

Daisy Darche recommends the following pieces for the style-conscious over fifties:


Daisy Darche Goddess Dress Goddess Dress, £675

This beautiful dress hides a multitude of sins; the belt slims the waist, the sleeves easily hide the upper arms and its floor-length design covers knees.

Empress Dress, £795

This black tube dress with silk georgette wings has an instant slimming effect as it streamlines the silhouette. It also comes with an in-built bra for added support.

Tokyo Kaftan with Pockets, £495

This kaftan’s flowing material easily hides tummies - yet another clever shape within the collection designed to flatter.


Gaudi Jacket Gaudi Jacket, £495

This oversized drape front jacket is the perfect fashion accessory. Itcan also be worn reversed to shorten thelength making it hugely versatile, be it for acasual outing or special occasion. It’s alsolightweight and perfect for both mild or hotweather. This jacket has quickly become a Daisy Darche Classic. 

Opera G Shawl, £185

Wear to cover arms or around the neck for a luxury addition to any outfit - no further accessories needed. Luxurious chic printed silk satin/pashmina lining.

All these designs and more can be found in the Daisy Darche lookbook.

Daisy Darche is available exclusively from Liberty of London, liberty.co.uk, selected independent boutiques worldwide and the label’s online store - daisydarche.com.

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