TV Trends
HDTV has been slow to take off, plus a remote record service launches online.
Less than 8 per cent of respondents who completed the Television Guide survey into television watching and buying habits own a High Definition Ready television and just 24 per cent aspire to own a TV of this kind. The survey showed that almost one half of TV sets owned were traditional CRT sets.
17 per cent of respondents own a TV/VCR/DVD Combi and 16 per cent own LCD models without HD technology. The Television Guide team ran the online survey in November and December of 2006 to try and understand more about consumers’ attitudes to TV watching, technology and expenditure.
Overall, the respondents seemed reluctant to invest in the latest technology and most were also sensible with their TV expenditure. 28 per cent of respondents spent between just £151 and £300 on their current television(s), and 20 per cent of respondents spent less than £150. Only 11 per cent admitted to spending into the thousands on a television set.
However out of those who had spent less than £300 on a television set, 56 per cent would spend more than that on a future purchase which shows that individuals are willing to invest in higher specification models to embrace new technology in the future.
John Straw, CEO of Net Additions says, "Technology is changing all the time and these results indicate that the transition from Analogue to newer television technologies such as Digital and HDTV is not high on the agenda for many people. We are excited by the prospect of undertaking this survey again in a year’s time when the digital switchover period commences and will be engaging with consumers to understand more about their buying behaviour throughout the upcoming months."
More information can be found at www.newtv-guide.info.
HD offers viewers a cinema-like experience with sharper, clearer, more vibrant pictures and with compatible home cinema systems, amazing Dolby Digital 5.1 surround sound. Sky HD is Sky's fastest-selling additional TV product ever.
Now TV viewers with Sky+ and Sky HD boxes can now set recordings of their favourite shows online, while at work, on holiday or while tapping away on their laptop in a wireless cafe. The Remote Record service means people can set their Sky+ or Sky HD boxes to record from Sky.com, wherever they are in the world. Remote Record online joins the mobile Remote Record service Sky launched last year. The mobile service works via mobile internet and SMS.
Visitors to the site can view Sky's seven-day TV guide and select programmes to record with a few simple clicks. The guide enables people to search and browse listings by time, day or programme name. An active Sky+ subscription is required to register and use Remote Record, then the online service is free to use and accessed via www.sky.com/remoterecord.
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