Advice For Aspiring Entrepreneurs

Posted on: 01 September 2008 by Gareth Hargreaves

Would you like to be the next Richard Branson, Deborah Meaden or Alan Sugar?

Respected publisher, entrepreneur, counsellor and author Judy Piatkus, shares her advice for aspiring entrepreneurs and those seeking a career change.

Become An Entrepreneur

  1. You must believe in yourself.  Becoming an entrepreneur is hugely empowering.  Have confidence in everything you have learned and experienced in your life so far and go for it.
  2. Learn as much as you can about the business or service you are planning to provide. Ask the people you admire who already work in this sector for as much help, advice and information as you can. Don’t think you know it all already.
  3. Realise that running your own business and doing it well  is a major commitment.  It will give you the freedom to manage your hours and control your own time, but bear in mind that you won’t have a lot of time once you start your own business.  
  4. Research your potential market thoroughly. Think particularly carefully about prices and pricing.  How can you differentiate what you want to do from all the competition?
  5. How comfortable are you with tolerating risk? As the saying goes ‘if you can’t stand the heat, get out of the kitchen’. Being an entrepreneur is heady and thrilling and definitely not a safe way to live.   Will you be comfortable not receiving a salary every month?
  6. Are you comfortable with money? Are you a saver or a spender?  Good entrepreneurs have to balance those two characteristics.  No entrepreneur ever has enough money for all the things they want to do.  The important thing is to be able to manage the money you do have to the best advantage.
  7. Good marketing and PR is essential or no one will know you exist. Work out how you will get your message across in a cost-effective way.
  8. If you are not a natural salesperson or comfortable with selling, you may need advice or  training on how to present your product or service to best advantage, and how to deal with customers.
  9. Being an entrepreneur is about persistence. You have to keep going in spite of all the odds. You have to make decisions and follow them through. You have to enjoy solving problems.
  10. Sometimes you have to earn less money to achieve more freedom.  Only you can decide if the trade-off will be worthwhile.

About Judy Piatkus

Judy Piatkus Judy Piatkus is a well-respected publisher and entrepreneur, counsellor and author. She is the founder of Piatkus Books, one of the pioneers in mind, body and spirit publishing in the UK, which she sold last year, after almost 30 years.  Piatkus Books was Judy's third business venture and her second publishing company. In 2005 Judy won the Women in Publishing Pandora Award. 

Judy’s passion is giving people the opportunity to see aspects of their lives and the way that society functions in a new and different way.  Whether it is by reading a Piatkus book, talking through issues close to the heart or hearing her speak, she loves to gently offer people the opportunity to think differently about how they live and why they behave in the way that they do. 

Read the 50connect interview with Judy Piatkus.

You can find more advice and inspiration at her website,

Have you set up your own business? Would you like to set up your own successful business?

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