Bakanda Signs Affiliate Deal With 50connect

Posted on: 05 June 2008 by

Cashback reward site, Bakanda, launches affiliate programme exclusively with 50connect

For Immediate Release: 2nd April 2005

Bakanda, the cash back internet portal has launched its first affinity programme exclusively with 50connect, the lifestyle portal for the over 45s.

By analysing its demographic data, Bakanda determined that 50connect would be the perfect partner with which to launch this new direction in targeted marketing. Their previous years results highlighted the over 45s as the ideal market for the particular service that Bakanda offers. ‘Silver Surfers’ were shown to be amongst the most knowledgeable and sophisticated online users who at the same time appreciate the cost saving element the online environment makes available.

Bakanda provides access to many of the UK’s leading brands including Marks & Spencer, John Lewis, Lloyds TSB, Expedia, Littlewoods, Boots and more. The site passes on advertising revenues onto its user base in the form of cash back rewards. Members can check their cash back account online and also enter a monthly prize draw by referring friends and colleagues to the service.

The campaign will be launched with a HTML email to the 50connect user based and site advertising placements using specifically designed ads that allow the user to actually register in the advert. The mutual benefit to both sites is driven by the belief that Bakanda will offer an excellent service to 50connects existing user base.

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For further information visit:

About Bakanda

Bakanda is an internet portal that offers its members access to a wealth of products from well-known High Street Stores and respected Financial Institutions. Every time one of their members visit merchants via the portal, and make purchases or take out services, they earn cash back rewards.

About 50connect

50connect is a content led lifestyle portal for today's over 45s. It was launched in early 1999 and today is the largest website for the over 45s in the UK. 50connect is part of 10media plc.

For press queries and logos please contact Dale Lovell on 01753 850606.

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