'Brigit Jones' Thirty-Somethings Look To The Future

Posted on: 05 June 2008 by

On the eve of the premiere of the new Bridget Jones movie, 50connect survey reveals that older women are happier at 50 than they were in their 30s.


For Immediate Release: 30th October 2004

On the eve of the premiere of the new Bridget Jones movie, 50connect survey reveals that older women are happier at 50 than they were in their 30s.

When asked whether they are happier now than they were at 30, the majority (65%) of respondents to a survey of 2,000 female visitors to the website www.50connect.co.uk, all aged between 50 and 60, replied that they were happier now than they had been at 30.

50connect believe that increased longevity, healthier lifestyles, grown-up children, HRT and more disposable income are all factors contributing to the increased happiness of women over 50.

“When compared to the daily lives of most thirty-something women struggling to raise a family, pay-off a mortgage and get ahead in their careers, many women in their fifties are living lifestyles the envy of many half their age,” comments Dale Lovell of 50connect.

Compared to a generation ago, today’s over 50s have more time and money to do the things they want to do. They average at least three holidays abroad each year and are even having more sex than their stressed out younger counterparts.*

“The concerns of women in their thirties as exemplified in Bridget Jones may explain why today’s over 50s find life more fun than they did in their thirties,” continues Mr. Lovell. “The fact that many young women are more inhibited about their bodies and less assertive than their older counterparts could also explain why today’s 50+ females are happier,” concluded Mr. Lovell.

Notes:

* A recent survey of 8,000 people in their 50s by Health Food Company Complan found that the majority of over 50s have sex 2 - 3 times per week. 7% claimed to have sex four times a week or more.

The survey was carried out on the website www.50connect.co.uk between Monday 8th November and Wednesday 10th 2004. In total 2,000 women aged 50 - 60 answered the survey.

5connect.co.uk is the leading web portal for the over 45s in the UK with 902,000 monthly users.

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