PC Security
Research over the past two years has revealed that women and seniors are taking charge of PC security.
Research has revealed that security-conscious seniors and women are taking charge of protecting PCs against viruses, hackers and other internet threats with retired people now account for two-fifths of home-computer internet security purchases in the UK. The proportion of purchases made by women also increased by 11.2 per cent year-on-year during the two year period of 2002-2004. If this trend continues, women will overtake men by 2007 as the primary purchasers of internet security software and subscription services to protect home computers.
These are the headline findings of research undertaken by Preventon, a leading managed internet security solutions provider. The research was based on an in-depth demographical analysis of new end-customers between 2002 – 2004, taking an average sample size of 750 people per year. Preventon’s technology provides a platform for ISPs to offer consumers a subscription-based blended internet security service for their home PC. The company’s customers have a combined subscriber-base of over 40 million.
The research also found that the percentage of internet security purchases made by students has quadrupled over the last three years. New subscription-based internet security services have helped to drive the cost of protection down, making it more affordable to people with less disposable income.
The percentage of prosumers (professional consumers) buying internet security solutions has also grown strongly and prosumers now account for 15% of all home PC internet security buyers. It is likely this trend will continue as more and more people work from home or remotely from the office and need to protect their home PCs and laptops.
"The research shows that people of all ages and walks of life are taking action to protect their PCs," said Paul Goossens, CEO at Preventon. "This is extremely encouraging, as it suggests that the public at large is heeding the message about the critical need for internet security. The research also provides evidence that we’re moving into the mass market for internet security. ISPs now have a great opportunity to boost revenues through offering subscription-based security services to consumers," he added.
For more information on Preventon, visit http://www.preventon.com
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