The Teenage Ringtone Market
Teenagers will spend an average of £4,320 on ringtones over the next fifteen years.
The British youth of today will spend on average £4,320 on downloading ringtones to their mobile phones over the next fifteen years, according to new research from Xingtone.co.uk.
A poll of over 1,000 people aged 10-25 years has dissected the ringtone habits of the nation. It’s official - girls are the ones most hooked by the craze, with 85 per cent of those surveyed saying that they download ringtones regularly. Surprisingly only 60 per cent of boys are taking advantage of the technology. The girls most hooked are aged between 10-14 years, with two out of three (65 per cent) downloading at least six ringtones per month. Although lagging behind, boys are still downloading two ringtones on average per month.
Of those surveyed by Xingtone, 60 per cent would prefer to create their own ringtone rather than download an ‘off-the-shelf’ one, highlighting a growing trend towards personalisation.
On a more seriouusnote, of those surveyed by Xingtone, 75 per cent were concerned about hidden costs of ringtone purchases, with 58 per cent fearful of being tied into a ringtone club. A total of 36 per cent reported being ripped off by providers at least once. Complaints ranged from being overcharged to receiving costly or inferior quality ringtones, such as polyphonics. With the ringtone market predicted to increase by 161% in the next five years there is a call for transparency as pricing is becoming a hot consumer issue.
Hazel Jones, a mother from London commented: “My daughter loves to have her favourite tune as her ringtone on her mobile phone. I am fearful that she is too trusting of companies, especially after everything that’s been in the news.”
There are also vast regional differences in take up of the ringtone craze. People living in large cities or towns (72 per cent) are the ones most likely to take up the trend and are more tech savvy than their counterparts living further out. However there was more take up in Scotland (26 per cent), Wales (23 per cent) and North (21 per cent) with London (18 per cent), following closely behind and Midlands coming up last (12 per cent).
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