Tricia Cusden launched Look Fabulous Forever in 2013, aged 65. She was struggling to find products that worked well for her skin and as an older woman, felt completely ignored by beauty brands and retailers. The idea was simple; She wanted to create products which were specifically formulated to enhance the beauty in older faces. She also wanted to celebrate age rather than promoting anti-ageing by featuring real older women in all of her video tutorials and photographs. So she decided to create a range of makeup and skincare specifically for older faces, eyes and lips…Look Fabulous Forever.
Happily the response to Look Fabulous Forever has been amazing and they now have many dedicated ‘fans’ worldwide who love their makeup and pro-age philosophy. One of their bestselling products is the Smooth Like Silk Face Prime, so popular that in November 2020 they sold 1 every 15 minutes! Face Prime keeps your makeup looking fresh all day. Mature skin is particularly absorbent, so their Face Prime keeps your makeup from disappearing. It uses aloe vera and silica to fill open pores and fine lines to leave your skin soft, matte and younger-looking.
Look Fabulous Forever are on a mission to help a generation to look, feel and live fabulously. Look Fabulous Forever are for the women whose charm and allure has never faded. Fabulous sometimes feels very far away when very real changes happen to our bodies as we age… but let’s embrace those changes and look Fabulous together!